Superfan makes football loyalty something you can wear. Fan-designed timepieces for Premier League supporters, built to order, so a club's colours live on the wrist instead of in a drawer of merchandise.

Every supporter already pays for the shirt, the season ticket, the away days, and none of it lasts. Superfan turns that devotion into one object worth keeping, designed with fans around the clubs and the moments they will never forget.

It is the consumer wedge in the OAM portfolio: a sharp idea, shipped fast by Waite, carrying three decades of watchmaking heritage onto the terraces.