
Wear your passion. Fan-designed Premier League timepieces, made to order through a streamlined production line: turning loyalty into a product worth owning.

We build and run a portfolio of brands the way a special-forces unit runs an operation: small, fast, precise.
From a workshop that crafted timepieces for champions to a group spanning sport, the luxury market, artificial intelligence and, soon, medicine. Different sectors. One operating system.
We build, fund, and scale the houses we believe in.


Wear your passion. Fan-designed Premier League timepieces, made to order through a streamlined production line: turning loyalty into a product worth owning.

The Bloomberg of watches. A luxury auction platform and pricing-intelligence engine connecting dealers and collectors with real market data. Precision. Intelligence. Movement.

The group's build studio. Waite ships brands, agents and software end to end, a builder plus an always-on AI stack, no hand-offs and no account managers. You talk to the person who builds it, and it stays running after launch.

The same operating model, pointed at healthcare. Built quietly, revealed when it's ready. Register your interest and you'll be among the first to know.
We invest from our own balance sheet and decide at founder speed: weeks, not a quarter of partner meetings.
Waite.ai ships the brand, product and software end to end. One builder plus an always-on AI stack, no agencies and no hand-offs.
We don't drop the keys and leave. We run growth, hiring and capital alongside the founder until the company stands on its own.
Once the wedge is proven we put weight behind it: follow-on capital, a network of 500+ dealers, and the next round when it's time.
The edge is the engine. Every company we back runs on Waite.ai: a Company OS of agents and software that does the work of a much bigger team, refreshed constantly to keep pace. We simulate everything, so our founders don't have to.
Inside Waite →The credibility behind OAM isn't a pitch deck: it's three decades of work the world has already worn. A sourcing network of 500+ dealers underpins every brand we build.



